Mike Woods Makes the 2013 Creativity 50

Take a look at this year’s ‘Creativity 50‘, the list of the “most influential and creative thinkers and doers”, sitting alongside Jay-Z, Daft Punk and the astronaut who serenaded the Earth with Space Oddity you will find Mike Woods, our Head of Digital.

As if a two page interview about his work in the Cannes issue of Shots (issue 143, page 70-71) wasn’t enough, Mike’s been picked for the influential list off the back of his pioneering work with real-time CG, particularly the award-winning Polar Bowl for Coca-Cola.

Mike Woods is breaking incredible new ground when it comes to game engines - turning absolutely anything you might see on a cinema or TV screen into an interactive experience.

- Creativity