Create an unforgettable experience for Paramount Pictures at SXSW to excite and engage audiences leading up to the premiere of Interstellar. Our challenge was to generate excitement around the film without revealing the plot.
Audiences want to be transported to a different world. By placing them in the pilot's seat, at the heart of the action, we use Virtual Reality to bring them closer to the story than they ever thought possible.
We created a 4D Virtual Reality experience using the Oculus Rift to take fans deeper into the world of Christopher Nolan's 'Interstellar.' Touring across the US at IMAX theaters fans were invited to climb on board The Endurance spaceship and explore in zero gravity as they began their space adventure.
- Christopher Nolan
Built entirely in the Unreal 4 game engine, our VR Studio painstakingly recreated The Endurance in CGI. Taking a team of 20 people two months to produce, delivering a truly world class sensory journey. The challenge of creating a complex cinematic ship in CG was intensified by our drive to bring fans into the film in way that had never been done before. It came down to really capturing zero gravity. We created custom rigged chairs to simulate weightlessness. By all accounts, this was an unparalleled success.
- Megan Wahtera, SVP Paramount Pictures.
The Interstellar Virtual Reality Experience let viewers immerse themselves in a truly unforgettable journey through the solar system. For sci-fi fans this is the closest they will come to going into space without having to fork over piles of money to SpaceX to do it.
The experience was an unprecedented achievement with crowds of festival-goers lining up to give the Virtual Reality adventure a try. It generated millions of media impressions and social buzz around the movie, inspiring thousands of fans to go see it in theaters. This is an entertainment industry game-changer.
