Volvo Reality
Be one of the first to experience the all-new Volvo XC90 with Volvo Reality, a full virtual reality test drive on your phone.

See Volvo Reality in action.

Go from a flat piece of cardboard to a full virtual reality headset in less than a minute. It's a test drive so immersive you have to experience it to understand it.

Themed around a weekend escape, Volvo Reality lets users immerse themselves in a stunning landscape, the interior of the car, and the road itself.

Working with R/GA, we shot 360° live action content for the beautiful journey through Vancouver and blended it with a CG car interior.

Users are able to look in any direction as if they are really inside the car, even though it’s not physically there. The immersive experience uses the low-cost virtual reality platform Google Cardboard, helping it reach more people.

THE IMPACT

173 million

Impressions in just two weeks

51,000

Inquiries for more information

28,000

App downloads

APP LAUNCH

Get the Volvo Reality app and immerse yourself in a breathtaking mountain drive in the all-new XC90, the most intuitive Volvo ever designed. Don't have a Google Cardboard Headset? Not a problem. The app works both with or without Google Cardboard.