THE IDEA

The solution was to open with an epic real time rendering, fully interactive environment and then transition to a stunning pre-rendered 360 video. The battle begins in Stark’s penthouse. The reflection in the window reveals that the user is Iron Man. The game-engine maps the suit’s movement to the user’s - immediately creating unforgettable immersion.

A heads-up display, visually informed by interfaces from the film series, guides the user around the space. As the user directs their gaze at various objects, scanners reveal wireframe overlays and descriptive data. This is a world powered by Stark Industries.

Suddenly, tranquility is shattered: Ultron Prime and his Sub-Ultron foot soldiers attack. Time slows to dramatic bullet-speed. The user skims through the ensuing mayhem, passing explosions and attacking Sub-Ultrons, flying by Thor throwing his hammer, Captain America battling three Sub-Ultrons, and the Hulk as he simultaneously breaks Stark’s pool table and rips an assailant in half. The slow motion illuminates everything in glorious 2K resolution. The pre-rendered video is 360 degrees of top-quality cinematic CG. The smoke clears, the missiles track in, and the Sub-Ultrons part to reveal Ultron Prime himself.