Taking design cues from the publisher's paper heritage, The Nature of Industry unfolds an unparalleled narrative of technological biomimicry in a visually distinct environment. Framestore based the design on paper constructions, kaleidoscopes were dusted off to inform the animation effects, particularly for the mesmerizing bird wing sequence, all to highlight the hypnotic wonders of nature.

The rich visuals are accompanied by a subtle text detailing the trajectory of biomimicry in industry through the ages.