Themed around a weekend escape, Volvo Reality lets users immerse themselves in a stunning landscape, the interior of the car, and the road itself. 

Working with R/GA, we shot 360° live action content for the beautiful journey through Vancouver and blended it with a CG car interior. 

Users are able to look in any direction as if they are really inside the car, even though it’s not physically there. The immersive experience uses the low-cost virtual reality platform Google Cardboard, helping it reach more people.