THE CHALLENGE

What if you could put on a Virtual Reality  headset and transform into an Avenger? Our gauntlet was to combine the feeling of embodying Iron Man with the experience of being present in Avengers Tower during an Ultron attack. And to make this truly immersive filmic experience come to life on a smartphone.

We worked to create a cross platform campaign for The Avengers: Age of Ultron premiere and the launch of the Samsung S6 phone. We are no stranger to cinema-quality rendering; the unique challenge was to bring our world-class visuals to the Gear VR mobile platform.