Bring out the Bacardi Bat

Framestore VR Studio joined forces with artist and creative agency Kenzo Digital to reimagine the traditional concept of a haunted house as Nocturnal Awakening. A multi-sensory experience that would transport, thrill and terrify visitors. Party goers plunged deeper into their own psyches and came face to face with the Bacardi Bat like never before by traversing a two-floor multi-room labyrinth. The challenge was to tell the ultimate story of metamorphosis and show that Bacardi, with its iconic bat logo, is the true owner of Halloween.