The challenge

Hawaii is one of the most beautiful places on earth, often described as paradise. With each of the four islands offering very unique and amazing experiences, it's hard to appreciate and understand what they each have to offer if you haven’t been there. Virtual reality can take people to new places like never before, immersing them in time, space, adventure, and a story that leaves a lasting emotional connection. Our brief from the Hawaii Tourism Authority and OMD was to transport people to the Hawaiian Islands and showcase the unique experiences each island has to offer in ways they never imagined.