The Holy Grail of any VR experience is a true feeling of presence. In the Battle for Avengers Tower, fans were blown away by how real the world felt. They were Iron Man and Ultron Prime was a true threat. People ducked, dodged and cowered. Hands reached out to touch and grab. There was lots of screaming and breathless moments.
The worldwide audience was quick to share their excitement all over the web through pictures, video, and lots of social chatter.