The Merrell Capra shoe was named after the Capra mountain goat – a free-spirited creature known for its hardy ability to take on treacherous landscapes, with ease. Merrell’s customers too, are adventurous types, driven by a desire to see, feel and tackle new ground. A VR experience tailored to these thrill-seekers would need to eclipse the high-tempo activities taken on by these people in their daily lives, and showcase Merrell’s brand commitment to awe-inspiring nature.