THE IMPACT

With over 14 minutes of dwell time, viewed in VR mode the GE VR experience truly captured the imaginations of the 1.1 Million New York Times subscribers. Driving record engagement and generating buzz and excitement across social channels. The opportunity to showcase GE's brand story in such an innovative and engaging way was a triumph for Framestore's VR Studio.

850,000+

#nytvr mentions on
social channels

14.7 mins

Average consumer
dwell time in VR

1.1 million

New York Times
subscribers reached