Technical Innovation

 To really tell the story of metamorphosis we had to combine distinctive art direction with an unprecedented level of interactivity. The bat was a fully interactive hologram running in a game engine with 5.1 surround sound audio. The idea was to bring the classic illusion technique Pepper’s Ghost into the digital age: an LED panel, out of sight of the party goers, was reflected onto an angled plane of reflective glass to bring a generative, glitchy spectre into the real world. To craft the unique art direction in the engine, we had to come up with a bespoke process that could handle the technical challenge of blending prerendered animations with physical avateering so the hologram responded to human gestures with motion that felt entirely bat-like.