Pushing beyond the frame
"The focus of the VR experience has really been to go beyond the frame" says Resh Sidhu, Creative Director of the VR Studio. "Our goal was to immediately plant you onto the Hawaiian Islands with completely believable immersion, and go a step further by giving people a high-level of interactivity. The closer you get to the destination, the more excited and emotionally connected you are. Powerful experiences arise when audiences are encouraged to be part of the story - we focused on creating surprise and delight, taking visitors to places even they could not imagine."