THE INNOVATION

VRoom Service was a collaborative endeavour for our VR Studio and Pictures team, who managed the production of the incredible continent-hopping shoot. This joint venture pushed the technical and creative capabilities of each team; both departments were determined to showcase the stunning environments and emotive stories at the highest possible quality. Bespoke solutions ensure that Marriott guests focus on the messages being shared.  Director David Mellor explains, ‘We are always looking to hone and develop our Virtual Reality experiences. It is our goal to never spoil the illusion of immersion.” The redesigned capture system was a valuable solution, allowing the director to maintain intimate contact with the talent whilst capturing the beauty of the locations in breath-taking 360º detail - reducing the time needed to stitch the images seamlessly together.