THE IMPACT

With over five minutes of dwell time and a queue stretching around the exhibition stand, the TrailScape experience truly captured the imaginations of Sundance Festival-goers and drove record engagement. The opportunity to showcase Merrell’s brand story and proposition in such an innovative and engaging way was a triumph for the VR Studio, who have already built on the success of this incredible world-first experience.

 

100%

Completion rate

750+

Virtual hikes

500,000

Global reach