The visual experience is complimented by a series of 4D elements including rumble packs and sound, with the latter essential to keeping the viewer engaged and leading them down the storyline. Each sound was positioned individually within 3D space so the user experiences everything at exactly the right moment.

“I always enjoy a technical puzzle and finding solutions to problems, and this was definitely one of the more challenging projects I’ve been part of, almost like learning a new language! So I‘m very happy with how it turned out,” adds Russell.